Training is not just for new hires. But why train once the employee is working? In fact, companies that train regularly tend to have a stronger, more dependable, and stable workforce. Below are just a few of the benefits.
Builds Stronger, More Capable Employees:
Once you’ve made the commitment to an employee, making them stronger and skilled at what they do only makes that investment stronger as well. All along the way, employees engaged in reasons to grow and become better at the job also become more committed to the company that help them achieve their success. The company gains a more valuable employee. Additionally, companies that share their values through training, all employees share management’s vision of success.
Enhances Job Satisfaction
People are motivated to work when they feel but successful at what they do and that the company notices and cares. Study after study show that job satisfaction goes up when employees feel valued. Training demonstrates value. Companied that care about the individual employee’s professional growth keep their employees longer. On the job daily training from managers and mentors is the main way employees learn. But when offered opportunities to grow, satisfaction with that job does as well.
Increases Individual Performance
We demand more and more of each employee. Productivity is key and the better trained staff perform better. This does not just mean faster. It means more thoughtfully. Companies can avoid costly errors, customer relations nightmares, and sales force failures through training. I know. Following a Lemons to Lemonade training I conducted several years ago, the company experienced a significant increase in orders. Why? Because we focused on the messaging, the vision of the company, sales approaches, and turning past customers into existing customers. Stronger individual performance builds sales.
Speeds Adoption of New Ideas
All companies evolve and grow. Sometimes dramatically, such as changing its direction that requires a complete change management style training program. Change is often more subtle, with new offerings, new approaches to sales or marketing. But the faster employees understand and embrace change, the more effective that new direction is implemented across divisions. This type of training is perfect for educating teams to new projects, such as training an internal team on social media marketing or enhancing your team’s public relations skills. Gaining new skills sets provides exciting opportunities for existing employees to grow and add a new element to the marketing program for your business.
Conclusion Of course, the benefits of training go well beyond the four points above, but if a company can focus on these goals when designing training, results will follow.